What information do you need to
improve your marketing? Start by
understanding why current customers
do business with you. Then leverage
what makes you successful.
Don’t confuse sales and
marketing. They are different.
Marketing creates the story,
but sales delivers it
Hold marketing accountable for
generating new business, just like
sales. Marketing should find the
most efficient and effective ways
to create new opportunities.
Work with Ignite if you want to: